The rhetorical research perspective of TV reportage - theoretical remarks

In this article, I present the possibility of applying a rhetorical research perspective to the analysis of audio-visual cultural texts of a documentary nature. The group of these texts includes reportage that is created today for the needs of television and is made both by journalists and film directors. The use of rhetoric as a method of researching these reports sets the general direction of research on audio-visual text and shows an affinity with rhetoric used in literary studies.

Research on the rhetoric of television reportage – is understood as a study of how the rules of neoclassical rhetoric are used to create an effective statement. It concerns the study of the composition of the audio-visual text, the way of argumentation, persuasiveness and the "author's message". The rhetorical analysis allows you to check whether the reportage has been constructed correctly, and whether the structure has formally attractive features. Rhetoric examines the relationship between what is workshop and what is artistic in the media coverage.