Rola studiów MBA w rozwoju karier zawodowych absolwentów: Studium przypadku podyplomowego Polsko-francuskiego programu studiów w zakresie zarządzania MBA

Tomasz Domański

doi:10.18778/8331-872-1

The role of MBA studies in the career development of graduates

A case study of the Polish-French postgraduate MBA in Management

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Tomasz Domański

University of Lodz, Faculty of International and Political Studies, Department of International Marketing and Retailing

https://orcid.org/0000-0001-8233-5872 (unauthenticated)

ISBN (e-book)

ISBN-13 (15) 978-83-8331-872-1

ISBN

ISBN-13 (15) 978-83-8331-871-4

DOI: https://doi.org/10.18778/8331-872-1

Keywords: International MBA programs, post-graduate studies, careers in business, International Business Managers, French Business in Poland, French Language in Business

Published: 4 December 2025

Categories: Economics and management, Political science and international relations

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The purpose of the monograph is to show the role of postgraduate MBA programs in the development of graduates' careers. The study reveals the structure of MBA degree offerings in Poland, divided into programs of public and non-public universities. The first part of the work also uses statements of directors and graduates of various MBA programs — published on a specialized Polish MBA portal. The second part of the monograph is based on the results of the author's empirical research, carried out using the interview method on a sample of graduates of the international postgraduate Polish-French MBA (since 2023 — MBA) management studies program. It is the only program in Poland offering graduates the opportunity to receive a French Master 2 management diploma and a Polish certificate of completion of a postgraduate MBA management program. The program is — par excellence — international and is conducted in a hybrid formula — exclusively in French and English by an international group of lecturers. At the same time, it is the oldest program of its kind in Poland, operating continuously since 1993, and it has already had 32 graduates (an average of 15-20 students per year). It harmoniously combines two important challenges of modern MBA studies — digitalization of the online learning process and internationalization. From the beginning, the initiator and the head of the program is the author of the monograph.

Tomasz Domański, University of Lodz, Faculty of International and Political Studies, Department of International Marketing and Retailing

Prof. dr hab. Tomasz Domański kieruje Katedrą Marketingu Międzynarodowego i Dystrybucji na Wydziale Studiów Międzynarodowych i Politologicznych Uniwersytetu Łódzkiego. Wieloletni dziekan oraz prodziekan ds. nauki i współpracy z zagranicą (2000–2016). Kierownik Polsko-francuskiego programu studiów w zakresie zarządzania MBA realizowanego we współpracy z Uniwersytetem Lyon III we Francji. Zwolennik konsekwentnego umiędzynaradawiania uniwersytetu i jego otwartości na różne środowiska. Inicjator utworzenia na WSMiP międzynarodowej specjalności biznesowej International Marketing, realizowanej aktualnie jako kierunek praktyczny. Autor wielu publikacji z zakresu strategii marketingowych, nowoczesnych kanałów dystrybucji, marketingu terytorialnego, marketingu kultury i marketingu uczelni wyższych.

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Domański, Tomasz. 2025. The Role of MBA Studies in the Career Development of Graduates: A Case Study of the Polish-French Postgraduate MBA in Management. Poland: Lodz University Press. https://doi.org/10.18778/8331-872-1.

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