Psia kość! Kreatywność językowa w nazwach gier planszowych i karcianych

Katarzyna Furmaniak

doi:10.18778/8220-710-1

Psia Kość! Linguistic creativity in the names of board and card games

Katarzyna Furmaniak

University of Gdańsk

Publication:

Linguistic creativity in marketing

Pages: 145-154

DOI: https://doi.org/10.18778/8220-710-1.09

Keywords: real-time marketing, storytelling, marketing, advertising, news service, creativity, media studies

Published: 18 January 2022

Categories: Polish philology, Open Access

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This article describes the names of board and card games that were used in order to attract new players. Among the signs of linguistic creativity are neologisms (such as lexical blends); using graphic devices; retrieving the literal meaning of the idiomatic phrases; replacement innovations (phraseological, for example); using intertextuality.

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Furmaniak, Katarzyna. 2022. “Psia Kość! Linguistic Creativity in the Names of Board and Card Games”. In Linguistic Creativity in Marketing, edited by Katarzyna Burska and Bartłomiej Cieśla, 145-54. Poland: Lodz University Press. https://doi.org/10.18778/8220-710-1.09.