Challenges of dairy cooperatives in the area of sales marketing

Izabela Konieczna

doi:10.18778/8220-334-9

Challenges of dairy cooperatives in the area of sales marketing

Izabela Konieczna

Jan Kochanowski University in Kielce

https://orcid.org/0000-0002-3632-3245 (unauthenticated)

Publikacja:

Contemporary organisation and management. Challenges and trends

Strony: 417-431

DOI: https://doi.org/10.18778/8220-333-2.26

Słowa kluczowe: modern organisations, Human Resources Management, Corporate Social Responsibility, modern management, contemporary organization

Opublikowane: 30 grudnia 2020

Kategorie: Ekonomia i zarządzanie, Otwarty dostęp

Pliki do pobrania

PDF

The article sets itself the goal of presenting how cooperatives assess the importance of features of the offer in the area of sales marketing for various groups of customers. The implementation of the goal was based on the presentation and analysis of the results of research conducted among the management of cooperatives from two provinces: Świętokrzyskie and Małopolskie using an interview questionnaire. Research results show that cooperatives from both provinces assessed the importance of features of the offer differently, but their opinions are similar in terms of the group of customers for which the importance of the features of the offer in the area of sales marketing was rated the highest.

Licencja

Utwór dostępny jest na licencji Creative Commons Uznanie autorstwa – Użycie niekomercyjne – Bez utworów zależnych 4.0 Międzynarodowe.

Jak cytować

Konieczna, I. (2020). Challenges of dairy cooperatives in the area of sales marketing. W A. Michałkiewicz & W. Mierzejewska (Red.), Contemporary organisation and management. Challenges and trends (s. 417-431). Wydawnictwo Uniwersytetu Łódzkiego. https://doi.org/10.18778/8220-333-2.26

Pobierz cytowania

Challenges of dairy cooperatives in the area of sales marketing

Abstrakt

Licencja

Jak cytować

Dyscypliny

Seria

Najczęściej czytane

Latest publications

Mapa strony

Księgarnia

Social Media