The Influence of Corporate Social Responsibility on the Attractiveness of Employers in the Perception of Generation Z

Jolanta Maj; Natalia Kasperek

doi:10.18778/8220-334-9

The Influence of Corporate Social Responsibility on the Attractiveness of Employers in the Perception of Generation Z

Jolanta Maj

Politechnika Opolska

https://orcid.org/0000-0001-5542-0713 (unauthenticated)

Natalia Kasperek

Politechnika Opolska

Publikacja:

Contemporary organisation and management. Challenges and trends

Strony: 241-251

DOI: https://doi.org/10.18778/8220-333-2.14

Słowa kluczowe: modern organisations, Human Resources Management, Corporate Social Responsibility, modern management, contemporary organization

Opublikowane: 30 grudnia 2020

Kategorie: Ekonomia i zarządzanie, Otwarty dostęp

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Corporate Social Responsibility has become an important instrument in the development of an employer’s branding strategy. Research shows that Generation Y is highly sensitive in regards to CSR issues, and that CSR influences their perception of an employer’s attractiveness. However, the question this paper aims to find an answer to is whether this would also apply to the next generation, Generation Z. For this purpose, we conducted a survey (n = 250) with a sample of representatives of Generation Z. The findings suggest that Generation Z perceives CSR as an important factor in their choice of employer, however not important enough to convince them to reject a job offer if the employer is not perceived as ethical and responsible.

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Utwór dostępny jest na licencji Creative Commons Uznanie autorstwa – Użycie niekomercyjne – Bez utworów zależnych 4.0 Międzynarodowe.

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Maj, J., & Kasperek, N. (2020). The Influence of Corporate Social Responsibility on the Attractiveness of Employers in the Perception of Generation Z. W A. Michałkiewicz & W. Mierzejewska (Red.), Contemporary organisation and management. Challenges and trends (s. 241-251). Wydawnictwo Uniwersytetu Łódzkiego. https://doi.org/10.18778/8220-333-2.14