Burska, Katarzyna, and Bartłomiej Cieśla, eds. “Word-Formation Neologisms As an Element of an Advertising Message on the Internet (on the Example of the Lidl Polska Fan Page)”. In Linguistic Creativity in Marketing, 41–71. Poland: Lodz University Press, 2022. Accessed February 10, 2026. https://press.uni.lodz.pl/index.php/wul/catalog/book/1051/chapter/2679.