Golik-Górecka, G. (2022) “The Concept and Essence, Analysis and Standards of Good and Best Practices”, in Szymańska, K. (ed.) The Best Practice of Marketing Management in Polish and International Enterprises: The Marriage of Science and Business – Case Studies. Poland: Lodz University Press (The Academy of Management and Finance), pp. 9–18. doi:10.18778/8220-842-9.02.