Banach, Agnieszka. 2022. “Intertextual References As a Manifestation of Advertising Creativity on the Example of the Lidl Chain of Stores”. In Linguistic Creativity in Marketing, edited by Katarzyna Burska and Bartłomiej Cieśla, 29-40. Poland: Lodz University Press. https://doi.org/10.18778/8220-710-1.03.