KRÓL, Piotr. The importance of social media in building brand and corporate image. In: CZAJKOWSKA, Maria; MALARSKI, Maciej (eds.). Funkcjonowanie e-biznesu. Zasoby, procesy, technologie. ManagementPoland: Lodz University Press,2015. p. 77–87. DOI: 10.18778/8088-106-8.08. Disponível em: https://press.uni.lodz.pl/index.php/wul/catalog/book/1649/chapter/4987. Acesso em: 24 may. 2026.