GŁOWACZ, Anna. Storytelling as a tool for creating a brand image. In: BURSKA, Katarzyna; CIEŚLA, Bartłomiej (eds.). Linguistic creativity in marketing. Poland: Lodz University Press,2022. p. 263–277. DOI: 10.18778/8220-710-1.16. Disponível em: https://press.uni.lodz.pl/index.php/wul/catalog/book/1051/chapter/2691. Acesso em: 15 feb. 2026.