GOLIK-GÓRECKA, Grażyna. The Concept and Essence, Analysis and Standards of Good and Best Practices. In: SZYMAŃSKA, Kamila (ed.). The Best Practice of Marketing Management in Polish and International Enterprises: The Marriage of Science and Business – Case Studies. The Academy of Management and FinancePoland: Lodz University Press,2022. p. 9–18. DOI: 10.18778/8220-842-9.02. Disponível em: https://press.uni.lodz.pl/index.php/wul/catalog/book/793/chapter/1955. Acesso em: 14 feb. 2026.