KSIĘCIKOWSKA, Magdalena. Transcreation of advertising in international marketing as a way of giving new life to the original text. In: LIPIŃSKA, Magdalena; SZEFLIŃSKA-BARAN, Magdalena (eds.). The Art of Living, Surviving, Reviving. Studies in Linguistics. The 50th Anniversary of Romance Studies at the University of Łódź. Poland: Lodz University Press,2022. p. 145–154. DOI: 10.18778/8220-879-5.12. Disponível em: https://press.uni.lodz.pl/index.php/wul/catalog/book/700/chapter/1737. Acesso em: 14 feb. 2026.